Farmer direct marketing bibliography 2001 [electronic resource]

58 Pages·2001·3.5 MB·English

by  Klotz, Jennifer-Claire V

Historic, Archive Document
Do not assume content reflects current
scientific knowledge, policies, or practices.

USDA
UnitedStates
Department of
Agriculture
Agricultural
Marketing
Service
Transportation
and Marketing
Programs
Wholesale and
Alternative Markets
Bibliographyand
Literature of
Agriculture
Number 135
March 2001
Acknowledgments
Special thanks to the many persons who submitted
their references and contributed valuable comments
and reviews.
This bibliography will be maintained through regular
updates on the U.S. Department ofAgriculture
(USDA) Farmer Direct Marketing Web page (http:/
/www.ams.usda.gov/directmarketing).
The author requests that interested persons and
organizations continue to send their publications or
references to:
Jennifer-Claire V. Klotz, Economist
USDA/AMS/TMP/W8cAM
Room 2642-S
1400 Independence Ave., SW.
Washington, DC 20250-0269
Phone: [phone] Fax: [phone]
E-mail: claire.klotz@usda gov
.
For more information on USDA farmer direct mar-
keting activities and research, contact:
Errol R. Bragg, Program Manager
USDA/AMS/TMP/W&AM
Room 2642-S
1400 Independence Ave., SW.
Washington, DC 20250-0269
Phone: [phone] Fax: [phone]
E-mail: errol bragg@usda gov
. .
The UnitedStatesDepartmentofAgriculture (USDA) prohibits
discriminationinallitsprogramsand activitieson the basisofrace,color,
national origin,sex, religion,age,disability',political beliefs,sexual
orientation,and maritalorfamilystatus. (Notall prohibited basesapplyto
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communicationofprograminformation(Braille,largeprint,audiotape,
etc.) shouldcontactUSDA'sTARGETCenterat(202) 720-2600(voice
andTDD)
Tofile acomplaintofdiscrimination,write USDA, Director,Officeof
CivilRights, Room 326-W,Whittcn Building, 14^'^ and Independence
Avenue,SW,Washington, DC20250-9410 orcall [phone] (voice
orTDD). USDAisanequalopportunityproviderand employer.
ySDA
United States Farmer Direct
Department of
Agriculture
IVIarketin£[
Agricultural
Marketing
Service
Bibliography
Transportation
and Marketing
2001
Programs
Wholesale and
Alternative Markets
BLA- 135 Jennifer-Claire V. Klotz, Economist
March 2001
i
\
i
•7
Contents
Executive Summary 1
Introductory Notes 2
1. Publications on Direct Marketing by Wholesale and Alternative Markets (USDA) 3
2. Reports/Guides for Establishment and Operation ofa Farmers Markets 4
3. Reports/Guides on Direct Marketing 6
4. Producer/Vendor Survey and Analysis 9
5. Consiuner Siu-veys and Analyses 12
6. Roadside Farm Stands 15
7. Pick-Your-Own Operations 17
8. Commxmity Supported Agricultvu-e (CSA) 18
9. Farm to School 21
10 Internet Marketing 22
.
11.Specific Market Studies 23
12.How to Get from the Farm and Kitchen to a Direct Market 25
13.Hints for Improved Direct Marketing 27
14.Quality and Food Safety for Direct Marketers 29
15.Marketing Plans and Research Guides 30
16.Small Farm Issues Relating to Direct Marketing 32
17.Production Issues 34
18.Small Business Planning and Manuals 35
USDA
19. Programs: Farmers Market Nutrition Coupons; The Special Supplemental Nutrition
Program for Women, Infants, and Children (WIC); and Food Stamps 36
20.Lower Income and Inner-City Direct Market Customers 38
21.Legal Issues 39
Contents B
iii
22.OfInterest to Consumers 40
23.ATTRA (Appropriate Technology Transfer for Rural Areas) Publications 41
24.Information Resources 42
25 Periodicals 43
.
26.Miscellaneous 44
iv Farmer DirectMarketing Bibliography 2001
/
.
Executive Summary
Direct marketing continues to grow in the United The large body ofinformation concerning farmer
States as a method for small and medium-size produc- direct marketing continues to grow. The first version
ers to increase their profits. The number offarmers ofthe Farmer Direct Marketing Bibliography was
markets in the United States increased by 63 percent published in November 1998. This 2001 edition
between 1994 and 2000. There are currentiy 2,863 contains more than 70 new entries. Three new
seasonal and year-round markets throughout the categories, "Farm to School," "Internet Marketing,"
country. and "ATTRA (Appropriate Technology Transfer for
Rural Areas) Publications," have been added.
All forms ofdirect marketing - farmers markets,
roadside stands. Community Supported Agriculture The Farmer Direct Marketing Bibliography catalogs
(CSA), farm to school, and pick-your-own operations work that has been done since approximately 1980.
- are also becoming increasingly popular with con- While some pre-1980 publications have been in-
sumers who seek fresh and healthfial agricultural cluded, the cutoffdate of1980 was selected based on
products. Direct marketing data collected for the resource constraints. Twenty-seven fijnctional catego-
1992 and 1997 Censuses ofAgriculture showed that ries are used to divide the references from various
during this 5-year period, the number offarms resources including private industry, academia, and
involved in direct marketing increased 7.8 percent to State and Federal Governments. References were
93,140 farms. The total value ofdirect marketing compiled from various sources, primarily fi-om bibli-
sales and direct marketing sales per farm also in- ographies ofindividual publications and inquiries
creased.^ distributed on various Internet list servers. The
bibliographywill be maintained through regular
As the Agricultural Marketing Service (AMS) in- updates on the USDA Farmer Direct MarketingWeb
creases its involvement in direct marketing, it is page (http://www.ams.usda.gov/directmarketing)
important to facilitate access to resources for all
participants: producers, vendors, market managers,
consumers, academics, extension educators, and
Federal and State employees. The objective ofthis
publication is to assist in this process by compiling a
bibliography ofvarious documents concerning farmer
direct marketing.
^Formoreinformationondie CensusofAgriculturedirectmarketing
dataandaState-by-State breakdown,visithttp://www.ams.usda.gov
directmarketing/news 04 99.htm#seven
.
Executive Summary 1
Introductory Notes
Categories: 1. Check the Farmer Direct Marketing Web site's
"On-line Articles and Publications" at http://
Efforts were made to create topic categories that
www.ams.usda.gov/directmarketing/resouces.htm
facilitate use ofthe bibliography. Although some .
Articles in the Farmer Direct Marketing Bibliogra-
references could be listed in more than one category,
phy that are available on-line are linked from this
they are only noted once to make the bibliography as Web page.
concise as possible. Thus, each reference is listed in
the category that reflects the primary component or 2. Contact the National Agricultural Library (USDA)
objective ofthe individual publication. For this in Beltsville, MD. Phone: [phone] or
reason, users ofthe bibliography should keep in mind http://www.nal.usda.gov
that it might be useful to check several categories
when researching a particular topic. 3. Cooperative State Research, Education, and
Extension Service (CSREES) (USDA) maintains a
The "Miscellaneous" section was intentionally left Web site which provides contact information for
without further division. It largely contains articles individual States' Cooperati\'e Extension programs
concerning food security, consumer issues from an and land grant colleges and universities. An Exten-
academic point ofview, and direct marketing in sion educator may be able to help find the informa-
relation to economic and community development. tion.
To find a local Extension office, visit: http://
Details:
www.reeusda.gov/1700/statepartners/usa.htm
Ifthe National Agricultural Library (NAL) has the
particular reference, the call number is noted at the 4. All State governments maintain a Web site that
end ofthe citation. uses their postal abbreviations. Starting from a
particular State's home page, it would be possible
Additional information, such as the address ofa to get information concerning the State's depart-
publisher, is noted where appropriate. ment ofagriculture.
The first sections (2-7) are compiled alphabetically by
State. Later sections (8-24) are compiled alphabeti- Examples:
cally by author. New Hampshire State Department ofAgriculture
Articles from newspapers have been omitted. via the State ofNew Hampshire Web site at:
http://www.state.nh.us
Retrieval ofMaterials:
Kansas State Department ofAgriculture \ia the State
The materials listed in this bibliography, with the ofKansas Web site at: http://www.state.ks.us
exception ofarticles in section I, "Publications on
Direct Marketing by Wholesale and Alternative For those without Internet access seeking a particular
Markets (USDA)," are not available from the author publication, contacting a local municipal or land grant
nor from Wholesale and Alternative Markets (USDA).
university library or calling the relevant institution
direcdy is suggested.
When looking for a publication that does not have
contact information listed, the following is suggested
for those with Internet access:
2 S Farmer DirectMarketing Bibliography 2001