Download Brand Management en La Era Digital PDF Free - Full Version
Download Brand Management en La Era Digital by ['Renato Sánchez Temoche'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Brand Management en La Era Digital
El documento habla sobre cómo gestionar una marca en la era digital. Explica que la gestión de marcas se ha quedado rezagada mientras que el marketing operativo se ha adaptado rápidamente al entorno digital. También describe una visión moderna de la marca como una promesa más una experiencia para todos los grupos de interés. Finalmente, analiza tres desafíos clave para el brand management en la economía digital: la velocidad de crecimiento y decrecimiento de empresas, la transformación del ecosistema digital, y el nuevo papel de la comunicación en la construcción
Detailed Information
| Author: | ['Renato Sánchez Temoche'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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