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About Boutique Hotels - Technology, Social Media and Green Highlights
This document discusses how boutique hotels in San Francisco and Istanbul use technology and social media to communicate their green practices and environmental certifications to consumers. It analyzes the types of environmental legitimacy standards these hotels promote through their websites, such as international standards like ISO 14001 or regional standards. The study found that San Francisco hotels mainly highlighted the international LEED building certification, while also mentioning various regional standards. Istanbul hotels reported maintaining international standards but did not seek specific building certifications. The article suggests future research should examine consumer perceptions and experiences of environmentally-conscious boutique hotels.
Detailed Information
| Author: | ['esther27'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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