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Download Blue Ocean Strategy-Case of Samsung Mobiles by ['Khánh Vân'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Blue Ocean Strategy-Case of Samsung Mobiles
The document discusses Samsung's use of blue ocean strategy to gain success in the mobile phone market. It provides background on Samsung's history and expansion from the 1930s onwards. It then discusses blue ocean strategy and how Samsung applied this approach to differentiate its mobile phones by adding new features beyond basic calling. This allowed Samsung to dramatically increase demand and market share in the already crowded mobile phone industry.
Detailed Information
| Author: | ['Khánh Vân'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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