Table Of ContentSpringer Proceedings in Business and Economics
Vicky Katsoni
Marival Segarra-Oña Editors
Smart Tourism
as a Driver for
Culture and
Sustainability
Fifth International Conference IACuDiT,
Athens 2018
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
ñ
Vicky Katsoni Marival Segarra-O a
(cid:129)
Editors
Smart Tourism as a Driver
for Culture and Sustainability
Fifth International Conference IACuDiT,
Athens 2018
123
Editors
VickyKatsoni Marival Segarra-Oña
University of West Attica Business School
Athens, Greece Universitat PolitècnicadeValència
Valencia, Spain
IACuDiT
Athens, Greece
ISSN 2198-7246 ISSN 2198-7254 (electronic)
SpringerProceedings in Business andEconomics
ISBN978-3-030-03909-7 ISBN978-3-030-03910-3 (eBook)
https://doi.org/10.1007/978-3-030-03910-3
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Preface
Tourism,whichiseconomicallysupportingentireregionsandevencountries,must
beconsideredasaninnovativeindustryconstantlylookingforcreatingcompetitive
advantages. The era where the historical sites or the privileged location of a des-
tination was, by itself, enough for attracting tourist has gone, giving the flow to
those destinations that areable tooffer thevisitorsnew andenhancedexperiences,
andtothosethatbenefitingfromthecomparativeadvantagesbyaddingextravalue
through innovative services linked to technology and data, sustainability, and
accessibility.
Thisisanewconceptthathasbeennamed“smartdestination”andgoesonestep
beyondsmarttourismbylinkingnotonlythetourismindustrybutalsothedifferent
stakeholdersthattakepart,aspublicandprivateculturalinstitutions,entertainment,
transportation, energy and infrastructures responsible, etc. Cities are looking for
scalingpositionsintherankingofthebestefficientlymanaged,consideringaspects
such as transportation, safety, economy, public spaces, communications, and also
sustainability.Inthisracetobecomethesmartestcities,smarttourismhasappeared
to join the conversation.
Whilebeingconnectedtothesmartcityconcept,smarttourismneedsanactor,a
user highly connected to the Internet and to any available technology that contin-
uously seeks for information and discovers the destination from a modern and
different perspective. The tourist engages in the destination by searching and
analyzing data and reviews; gastronomy, culture, and experiences are now part
of the “smart game” and are here to stay.
That is why analyzing all the angles of smart tourism plays a key role in the
current academic research and the reason the 5th International IACuDiT
Conference used the lemma: “Exploring Smart Tourism: The Cultural and
SustainabilitySynergies”.Weexpressoursinceregratitudeandappreciation tothe
people,universities,andorganizationsfortheircontributions,help,andsupportfor
this conference.
v
vi Preface
This is the future, and it is here to stay; the more aware we are, the most we,
countries, regions, industries, and businesses, will be able to benefit from working
together to shift the idea of just buying a plane ticket and booking a hotel room
from the whole smart touristic experience that new clients are looking for.
Athens, Greece Vicky Katsoni
Valencia, Spain Marival Segarra-Oña
July 2018
Contents
Part I Innovation in Tourism
1 Innovating and Diversifying Cultural Tourism in Europe
Through Smart Movie Tourism in UNESCO Sites and
Destinations. The Case Study of FAMOUS Project. . . . . . . . . . . . . 3
Giusy Cardia, Andrew Jones and Daniele Gavelli
2 Big Data Analytics in Smart Tourism Destinations.
A New Tool for Destination Management Organizations? . . . . . . . 15
Tomáš Gajdošík
3 Educating of Entrepreneurship Competence in Pre-university
Education System: An Effective Way for Tourism Development
and Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Robert Gjedia and Valentina Ndou
4 Entrepreneurship and Co-evolution in Tourism . . . . . . . . . . . . . . . 49
Marco Valeri and Leslie Fadlon
5 Project ArchaeoCulTour: Innovative Valorization
of Archaeological Heritage in Istria County Through
Sustainable Cultural and Creative Tourism . . . . . . . . . . . . . . . . . . 61
Kristina Afrić Rakitovac, Nataša Urošević and Nikola Vojnović
6 The Innovative Health Tourism’s Environmental Management
Sustainable Design Facilities Assessment Capability . . . . . . . . . . . . 79
Tilemachos K. Koliopoulos and Vicky Katsoni
7 The Concept of Dichotomy of the Innovation Process
in an Enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Leszek Koziol and Michal Koziol
vii
viii Contents
8 Value Creation in Service Over the Last Two Decades:
A Meta-Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
Abdelouahab El Boukhari, Rachid Oumlil and Allal Achaba
9 Innovative Cultural Tours in Athens: An Interesting
Internship in the Era of Economic Crisis . . . . . . . . . . . . . . . . . . . . 121
Efthymia Sarantakou and Simos Xenitellis
10 Hotel Innovation and the Creation of Competitive Advantage . . . . 135
Georgia Yfantidou, Eleni Spyridopoulou, Thekla Chatzigeorgiou
and Paraskevi Malliou
Part II Shedding Lights on the Potentials of Special Types
of Tourism
11 Religious Tourism Development in Lesvos Island. Potentials
and Prospects in a Spiritual Approach of Priests of Lesvos . . . . . . 147
Konstantinos Mouratidis, Maria Doumi and Theodoros Stavrinoudis
12 Dark Tourism, the Dark Side of Cultural Tourism. Application
to the City of Porto. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
Dália Liberato, Pedro Liberato and Andreia Gonçalves
13 The Potential of Street Art. Obstacles to the Commercialization
of Street Art and Proposed Solutions . . . . . . . . . . . . . . . . . . . . . . . 179
Virginia Santamarina-Campos, María de-Miguel-Molina,
Blanca de-Miguel-Molina and Marival Segarra-Oña
14 Agrotourism: A Lever for Rural Development Based
on the Cultural Reserve of Greece . . . . . . . . . . . . . . . . . . . . . . . . . 193
Maria Karagianni, Stavroula Georgakopoulou and Vasiliki Delitheou
15 PhiloxeniaasaComponentoftheTourismExperienceinCulture
and Total Quality Management in Hotel Sector . . . . . . . . . . . . . . . 207
Katsaitis Aristides and Papaefthimiou Efi
16 Museum Cluster in a Small City: Evidence from Russia . . . . . . . . 223
Marina Sheresheva and Elena Kondyukova
17 Tourist Sub-destinations: Shedding Light on a Neglected
Touristic Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
Markos-Marios Tsogas, Evangelia Chatzopoulou and Iliana Savva
18 TheSemioticHistoryofThermalSpringsandTheirContribution
to Tourism Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
Sofia Tsiftelidou and Anastasia-Charikleia Christodoulou
Contents ix
19 Unveiling the Profile of Tourists in Islands with Protected Areas
to Promote Sustainable Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . . 261
Aristotelis Martinis, Katerina Kabassi, Georgios Karris
and Charicleia Minotou
20 Motives and Involvement of Tourists in Eastern
Macedonia & Thrace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
Antonios S. Dalakis, Georgia Yfantidou and George Costa
Part III Tourism Online
21 Impact of Social Media and Proprietary Media on Potential
Tourists Holiday Planning Process. The Case of National
Tourism Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295
George Papadopoulos, Panagiota Dionysopoulou
and George M. Agiomyrgianakis
22 Internet Marketing Communication of Destination Management
Organizations in Slovakia: The Case Study . . . . . . . . . . . . . . . . . . 315
Radka Marčeková, Ľubica Šebová and Kristína Pompurová
23 Online Hotel Customer’s Perceived Service Quality
and Purchase Intentions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
Anna Kourtesopoulou and John Kehagias
24 The Impact of Online Travel Agencies Web Service Quality
on Customer Satisfaction and Purchase Intentions . . . . . . . . . . . . . 343
Anna Kourtesopoulou, Sofia-Danai Theodorou,
Athanasios Kriemadis and Alkistis Papaioannou
25 A Systematic Literature Review on Social Media Analytics
and Smart Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 357
Marlon-Santiago Viñan-Ludeña
26 What is Affecting Customers’ Intention to Perform Social Media
Marketing Activities in the Hotel Industry? . . . . . . . . . . . . . . . . . . 375
Anastasios-IoannisTheocharidis,GeorgeKaravasilis,VasilikiVrana,
Evangelos Kehris and Konstantinos Antoniadis
27 Shaping the Consumers Behavior Who Are Using Airbnb—The
Case of Airbnb’s Users in Greece . . . . . . . . . . . . . . . . . . . . . . . . . . 393
Dimitrios Belias, Ioannis Rossidis and Efstathios Velissariou
28 Towards Developing Smart Cities: Evidence from GIS Analysis
on Tourists’ Behavior Using Social Network Data in the City
of Athens. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 407
Athanasios Koutras, Ioannis A. Nikas and Alkiviadis Panagopoulos
x Contents
29 Porto as a Smart Destination. A Qualitative Approach. . . . . . . . . . 419
Pedro Liberato, Elisa Alén and Dália Liberato
30 An Analysis of the Electronic Presence of National Parks
in Greece. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433
Aristotelis Martinis, Athena Papadatou and Katerina Kabassi
31 Towards Smart Creative Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . 451
Lino Trinchini and Thanasis Spyriadis
Part IV Tourism Management and Structure
32 Central Government Tourism Policy and the Development
of Sports Tourism in Mass Tourism Areas: The Case
of Crete. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 469
Leonidas Gaitanakis, Ourania Vrondou and Stella Leivadi
33 International Sports Bodies Application of Ecological
Sustainability Mechanisms Affecting Sport Tourism
Related Natural Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 481
OuraniaVrondou,PanagiotisDimitropoulosandLeonidasGaitanakis
34 Burnout and Job Satisfaction: The Case of Physical Education
Teachers in Local Sports Organizations . . . . . . . . . . . . . . . . . . . . . 503
Evangelia Papasotiriou, Georgios Sidiropoulos, Stamatis Ntanos,
Miltiadis Chalikias, Michalis Skordoulis and Dimitris Drosos
35 Emotional Intelligence of Employees in the Hospitality Sector:
Exploring Its Effects on Job Satisfaction and Performance. . . . . . . 515
Konstantinos Koronios, Athanasios Kriemadis,
Panagiotis Dimitropoulos, Ioannis Douvis, Andreas Papadopoulos
and Genovefa Manousaridou
36 Enhancing Airports’ Employees Job Satisfaction with Training
Techniques. Investing on IM.I.A. and the Case of Greek
Airports’ Ground Handling Services. . . . . . . . . . . . . . . . . . . . . . . . 527
DimitrisPapayiannis,SofoklisSkoultsosandAlexios-PatapiosKontis
37 Examining the Organizational-Financial Structure
of Public-Private Destination Management Organizations. . . . . . . . 543
Isabel Carrillo-Hidalgo and Juan Ignacio Pulido-Fernández
38 TheImpactofCorporateCultureinthePerformanceoftheFront
Desk Employees—The Case of Five Star Hotels in Greece . . . . . . . 563
Dimitrios Belias, Christos Mantas and Dimitrios Tsiotas
39 The Synthesis of the Variables Formulates Rewards System
Culture (ReSCulture) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 577
Theodoros Stavrinoudis and Christos Kakarougkas
