Download Green Marketing Management PDF Free - Full Version
Download Green Marketing Management by Marie Dalton, Dawn G. Hoyle, Marie W. Watts in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Green Marketing Management
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Detailed Information
| Author: | Marie Dalton, Dawn G. Hoyle, Marie W. Watts |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9780324789140 |
| Pages: | 355 |
| Language: | English |
| File Size: | 8.951 |
| Format: | |
| Price: | FREE |
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