Table Of Contents
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8629267896339 ISBN 9789633862926 t © 2019. Central European University Pred under U.S. or applicable copyright law.
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CATOLICA MADRE Y MAESTRA
AN: 2143054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsibility
CorporateStakeholderDemocracy_CEUpress.indd 2 Account: s9423351 15/02/2019 17:36
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© 2019. Central European University Preunder U.S. or applicable copyright law.
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EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 4/1/2021 5:19 AM via PONTIFICIA UNIVERSIDAD
CATOLICA MADRE Y MAESTRA
AN: 2143054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social
Responsibility
CEU_elolap_BrAacucno_u n0t1:.i nsd9d4 2 13351 14/02/2019 11:01
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© 2019. Central European Univ or applicable copyright law.
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Braun_bookA.iNn:d d2 1 243054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:51
Account: s9423351
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© 2019. Central European University Preunder U.S. or applicable copyright law.
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EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 4/1/2021 5:19 AM via PONTIFICIA UNIVERSIDAD
CATOLICA MADRE Y MAESTRA
AN: 2143054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social
Responsibility
CEU_elolap_BrAacucno_u n0t1:.i nsd9d4 2 23351 14/02/2019 11:01
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he © 2019 Braun Robert
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om English translation © 2019 Borka Richter
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io Published in 2019 by
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rm Central European University Press
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ut Nádor utca 11, H-1051 Budapest, Hungary
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th 224 West 57th Street, New York NY 10019, USA
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w Tel: +36-1-327-3138 or 327-3000
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fo Fax: +36-1-327-3183
ny Website: www.ceupress.com
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n E-mail: [email protected]
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du All rights reserved. No part of this publication may be reproduced,
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ep stored in a retrieval system, or transmitted,
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e in any form or by any means, without the permission
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M On the cover:
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ed George Grosz, The Eclipse of the Sun
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se Estate of George Grosz, Princeton, N.J. / HUNGART 2018
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gh ISBN 978-963-386-292-6
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Al Library of Congress Control Number: 2019931920
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Braun_bookA.iNn:d d2 1 443054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:51
Account: s9423351
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a To Krisztina Rozgonyi, my partner on the journey
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© 2019. Central European Univ or applicable copyright law.
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CATOLICA MADRE Y MAESTRA
Braun_bookA.iNn:d d2 1 543054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:51
Account: s9423351
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CATOLICA MADRE Y MAESTRA
Braun_bookA.iNn:d d2 1 643054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:51
Account: s9423351
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on [T]he heartland issue is process, in old 70s terms, the heartland view
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is is democracy, that slightly funny old word if you remember it. That
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pe we were all in the business of reinventing democracy in a transna-
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ho tional globalized world, […] about the rights of people impacted to
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w have a say over how institutions made decisions. […] [T]here is a gold-
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f en thread of accountability running through sane societies, sane and
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a civilized societies. […] [It] is profoundly about civilizing power. Not
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d getting rid of it but civilizing. I am more interested in how processes
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od of change can drive efficiently new models of people’s participation
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re in emerging political institutions, and my focus on the business com-
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b munity is because I think it is the most important political institution
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y to emerge in the last century, and therefore the [business commu-
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. nity] needs to be politicized. [Businesses] need to be made account-
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r able through the political processes and not only through regulatory
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r processes—to direct participation, a direct model of democracy.
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ll —Simon Zadek
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EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 4/1/2021 5:19 AM via PONTIFICIA UNIVERSIDAD
CATOLICA MADRE Y MAESTRA
Braun_bookA.iNn:d d2 1 743054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:51
Account: s9423351
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© 2019. Central European Univ or applicable copyright law.
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EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 4/1/2021 5:19 AM via PONTIFICIA UNIVERSIDAD
CATOLICA MADRE Y MAESTRA
Braun_bookA.iNn:d d2 1 843054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:51
Account: s9423351
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er Table of Contents
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ub Introduction 1
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fr PART I
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ss THE THEORY OF RESPONSIBILITY 11
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u 1. Responsibility 13
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w 2. Stakeholders 51
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f 3. Corporate politics – stakeholder democracy 83
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c PART II
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ep APPLYING RESPONSIBILITY 117
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n 4. Responsible corporate management 119
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. 5. Responsible operation 147
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er 6. Responsible marketing 193
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ts 7. Responsible finances 221
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r 8. Responsible Research and Innovation 243
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P PART III
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rs THE OPERATION OF CSR 267
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© 2019. Central European Univ or applicable copyright law. LI nisd1te90 ox.. f R SStteaafeknerdehanorcdldeses a r n idn cgluusidiveelinneesss and democracy 322364911797
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Braun_bookA.iNn:d d2 1 943054 ; Robert Braun.; Corporate Stakeholder Democracy : Politicizing Corporate Social Responsib2i0l19i.t 0y2. 15. 10:03:52
Account: s9423351
