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Creating Values with Operations and Analytics: A Tribute to the Contributions of Professor Morris Cohen

Hau Lee, Ricardo Ernst, Arnd Huchzermeier, Shiliang Cui
·311 Pages
·2022
·4.576 MB

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
·2013
·7.395 MB